MUMBAI: 82.5 Communications has appointed Rohitash Srivastava as its new chief strategy officer in a move that underscores the agency’s commitment to strengthening its strategic capabilities and accelerating growth. This internal transfer within the Ogilvy Group brings Srivastava’s two decades of experience as a communication planner, experience strategist, and brand consultant to the agency.

Previously prominent strategic planning at Ogilvy India (north), Srivastava has shaped the brand strategies of industry giants, including The Coca-Cola Company, GSK’s Eno, Dabur India, Perfetti, Mother Dairy, and RSPL Group. His expertise in consumer-centric thinking and brand-building will play a pivotal role in 82.5 Communications' continued success.

"82.5 Communications is on a fantastic growth journey, fueled by the great work our teams are producing," said  82.5 Communications CEO Kiran Ramamurthy. "Srivastava's strategic acumen and proven track record are exactly what we need to accelerate this momentum. Srivastava thrives on simplifying complex challenges and making brand strategy feel refreshingly clear and actionable, with an approach rooted in common sense, conversation, and creativity."

Srivastava added, "82.5 is fast becoming the growth engine for Ogilvy, and I couldn't be more excited to be part of this transformative moment. The talent and energy I see in Ramamurthy, our COO, and our CCOs Anuraag and Mayur make 82.5 a powerhouse of modern brand-building. We have great momentum, we're already putting out some fantastic work, and this is just the beginning."

Srivastava’s accolades include multiple Effie awards, including a Gold and three Silvers in APAC Effies, and recognition as India’s Top Digital Planner by Digital Market Asia and Business World in 2016. He is also an academic contributor, teaching brand strategy at MICA and MET Mumbai and publishing insights in Brand Equity, WARC, and Campaign India.