MUMBAI: In a move that underscores its commitment to building a powerhouse leadership team, Sarovar Hotels has appointed Nitika Khanna as its new director of marketing & communications. With a reputation for crafting compelling brand narratives and a proven track record in strategic partnerships and digital marketing, Khanna is set to amplify Sarovar’s brand presence and customer engagement.

A seasoned professional with rich industry experience, Khanna has played a pivotal role in shaping the marketing trajectories of Yatra, Fcb Ulka, Euro Rscg, UTV, and Org-Marg. Her expertise in brand positioning and communications will be instrumental in fortifying Sarovar Hotels’ market leadership while expanding its outreach and engagement strategies.

With Sarovar Hotels expanding its footprint across India, Nepal, and Africa, Khanna steps into her new role at a critical juncture. Her appointment is part of the group’s strategic push to elevate its branding, digital presence, and customer engagement initiatives.

Sarovar Hotels SVP – commercial Akshay Thusoo expressed enthusiasm about the appointment, stating, “We are delighted to welcome Nitika to Sarovar Hotels. Her extensive leadership in marketing and communications will be instrumental in shaping our brand’s growth story, strengthening stakeholder relations, and elevating our presence in the highly competitive hospitality sector. We look forward to her contributions.”

Khanna’s marketing prowess and innovation-driven approach position her perfectly to lead Sarovar’s branding initiatives, reinforcing the company’s commitment to excellence and industry-leading hospitality.