MUMBAI: Media agency start up The Social Street has appointed Deepak Singh as its chief creative officer. He will be based out of Mumbai and will report to Social Street founding partner and chairman Pratap Bose.

Bose said, “I am thrilled that Deepak is joining us! Deepak is one of the most decorated art directors and one of the finest art talents we have in our country. Easy-going, light-hearted and humble to the core, he's proof that looks can be deceiving. Because deep beneath that unassuming persona lies a hunger to keep raising the bar, only to topple it over. I wish him the very best and look forward to seeing some path breaking creativity from him!”

Singh added, “I feel advertising now is much more than just TVCs, print and radio. That's why with time we should change and try to explore bigger things. Pratap has a clear vision about his plans for The Social Street and knows why he was hiring me, which gives me more confidence. I think the next generation of advertising is much more than mainline advertising and that is what attracts me to shift, and I feel I can do more challenging things now. Digital, outdoor, interactive, activation makes advertising much bigger and more interesting. I am really looking forward to do some great work for The Social Street. My mainline experience will bring new solutions to clients’ problems.”

In his 15 years of professional pursuits, Singh has over 400 national and international awards to his name and has worked with agencies like Leo Burnett, Grey Worldwide, McCann Erickson, DDB Mudra and Dentsu. 

“I really enjoyed working with Bose at DDB in the past and I am very fond of his humble and simple nature and way of looking at things. I always wanted to work with him in the future and I am happy he chose me for this position. I know there are a lot of challenges and learning for me, but I think this partnership with Social Street will add a new dimension to my career,” Singh added.