MUMBAI  The Social Street has roped in Heena Mistry to head the events and experiential business; she will operate out of their Mumbai office.

Mistry, brings with her over 15 years of experience and moves from SOI Live Marketing & Events, where she was a Director and lent her expertise with hundred plus marketers, leading brands, pan India across various industries.

The Social Street founding partner and CEO Mandeep Malhotra commented on the development, "Heena is very well known in the industry for her impeccable delivery on various brand requirements. She is renowned for her ability to exceed client expectations. She brings to our team a sense of great commitment and prudence, which is hard to find these days."

Commenting on her new role, Mistry says “It’s a matter of pride for me to be associated with TSS. I join this team with great expectations and delight. I am very confident on building on the immense learning I had at SOI Live Marketing. Mandeep & Pratap have a clear vision for The Social Street and knowing that they wanted me on the team gives me loads of confidence to do well. I am certain that my partnership with The Social Street will add a new dimension to my career.”

Mistry went on to add, "I feel events and experiential marketing is a lot more than just brand activations.” According to her it’s all about delivering a memorable 360-degree integrated marketing solution.