Mumbai: Hyderabad-based digital, PR, and social media agency Wing Communications has bagged the PR mandate for discount brokerage company Alice Blue.

Wing Communications will be in charge of developing strategy-driven PR activities along with media duties for the brand. The aim of the partnership is to highlight Alice Blue as the best customer-preferred financial enabler and reliable partner in the industry, with extensive experience throughout a variety of economic cycles.

Alice Blue CEO and managing director Sidhavelayutham M said, "Wing Communications, being the communication bridge between the speakers, delegates, and the media, has a firm grasp in the PR space. That’s why it will play a pivotal role in placing Alice Blue in the highlights of the domain. Overall, it’s a synergistic partnership. Alice Blue has its stronghold in the stock broker sector, whereas Wing Communications is a medium that makes it reach the masses. Together, both firms can leverage each other's expertise to help customers get the right solution they require."

Wing Communications CEO and co-founder Shiva Bhavani added, "Alice Blue is one of India’s leading preferred stock brokers and we are confident that with our PR team expertise, we will be able to position the brand for maximum impact. In this collaboration, we will be executing creative, disruptive, and seamlessly driven impactful PR campaigns that will help in driving more proactive and personalised financial communication that will guide customers and improve overall outcomes."