MUMBAI: The electric revolution just got a fresh jolt, and this time, it’s in marketing. Madison World unit, Hiveminds has taken the driver’s seat in Oben Electric’s performance marketing, ensuring this fast-growing electric two-wheeler brand zooms past the competition. This partnership isn’t just about speed—it’s about precision, leveraging cutting-edge digital strategies to plug Oben Electric directly into the hearts (and wallets) of eco-conscious consumers. Hiveminds will spearhead Oben’s digital marketing, media investments, and conversion strategies across key platforms, ensuring the brand reaches the right audience at the right time.
As India’s electric vehicle (EV) market revs up, Oben Electric is shifting gears to strengthen its retail footprint and attract a new wave of Gen Z and digital-first customers. With the demand for sustainable mobility soaring, the company is leveraging cutting-edge digital strategies to convert interest into sales.
Hiveminds founder & CEO Jyothirmayee JT expressed excitement about the collaboration, “EV is one of the most exciting industries right now. I am delighted that we’re getting the opportunity to work with an upcoming brand that is catering to the Gen Z and digital-first customers who are more aware today. The industry now needs a highly data-led approach to customer acquisition and media deployment. With our expertise and proprietary tools, we are sure to deliver business growth through this collaboration.”
On the other side of the partnership, Oben Electric’s director of marketing Saurav Arora highlighted the significance of performance marketing in their expansion strategy, “As we scale operations, performance marketing is crucial for accelerating demand and optimising conversions. Hiveminds’ expertise in performance marketing will help us maximise digital impact and drive measurable business growth. We are confident this partnership will strengthen our growth journey.”
Backed by Madison World, which served 500 advertisers last year, Hiveminds continues to push the boundaries of digital marketing, blending proprietary tools, AI-driven insights, and data analytics to drive measurable success. With this latest partnership, Hiveminds is set to give Oben Electric a turbocharged advantage in India’s evolving EV landscape.
