Mumbai: Cuemath, a global math learning platform, has announced the appointment of Lipika Kapil as director and head of global PR & communications. Based in Bengaluru, she will set up the communications function and lead the PR and communications efforts for Cuemath across key markets - India,  the Mena and the US. She will report to CMO Varun Jha.

With over 15 years of experience in the field of communications, Kapil, as part of the marketing and growth team, will be instrumental in managing the brand's reputation and building awareness for Cuemath. She will also support strategic marketing initiatives for the brand globally. Prior to joining Cuemath, Kapil managed communications for Koo, which is the country’s first multi-lingual and the world’s second-largest microblogging platform.

She said, "Edtech is one of the most exciting industries in the startup sector, and I am thrilled to be part of a mission- and vision-driven brand like Cuemath. What excites me the most is Cuemath’s sharp focus on teaching math as a life skill beyond academic excellence and its student-centered learning approach, which offers a unique opportunity for storytelling. Another exciting aspect of the role will be to anchor communications across international markets and power the brand’s marketing initiatives that aim to take Cuemath closer to our customers across the globe. It’s my pleasure to join the business at this juncture and play a critical part as Cuemath commences the next phase of its journey."

Jha said, "As Cuemath aims for global expansion, we see marketing and brand communications as one of the most important business pillars for the company. Therefore, the role of PR and communications becomes more important than ever. With Kapil’s experience of managing PR and communications for a variety of brands across industries, her role will be beneficial in designing and implementing PR strategies for Cuemath across markets. She, along with her team, will also support strategic branding and marketing initiatives as the organisation expands further. I am delighted to have Kapil on board and wish her a fantastic stint at Cuemath."

Cuemath aims to become the number one math learning platform globally, with the mission to create the next generation of invincible problem solvers. Over 2,00,000 students globally have learned math the Cuemath way from over 8,500 vetted, qualified, and experienced teachers. Currently present in more than 80 countries, Cuemath aims to expand to over 100 countries by FY’23. This plan includes bolstering its presence in North America, APAC, the UK, Europe, Middle East and capturing markets in Africa and South America.