MUMBAI: Days before the Cannes Film Festival, Amsredam-based Fortissimo Films has acquired the international rights of director Ashim Ahluwalia‘s Miss Lovely.

The film will have its premiere in the Un Certain Regard section at 65th Cannes Film Festival. Taking advantage of the situation, Fortissimo will also market the film at the festival.

Set in the lower depths of Bombay‘s "C" grade film industry, Miss Lovely follows the devastating story of two brothers who produce sex horror films in the mid-1980s.

Commented Fortissimo in its official website, "The film gets under the skin of the Bollywood underground, an audacious cinema with wild cinemascope compositions, lurid art direction, rollicking background soundtracks and gut-wrenching melodrama."

The production, sales and distribution company has been behind films like Wong Kar Wai‘s In the Mood for Love. It had earlier acquired international rights of Indian director Anand Gandhi‘s Ship of Theseus which is currently under production.