MUMBAI: Breaking records with ‘Gangnam Style‘ 2012 and crossing 1.7 billion YouTube views, South Korean pop star Psy has moved on from the talent agency CAA (Creative Artists Agency) to WME (William Morris Endeavour). He was the first ever person to reach a billion views on YouTube.
The agency will represent Psy in all markets outside South Korea. The agency will be working to expand Psy‘s presence in the music industry as well as look for opportunities across platforms such as film, television, endorsements, books and digital media.
His manager will still be Scooter Braun who also manages Justin Bieber. Psy had got the eyes of the world with Gangnam Style and then hit another score with ‘Gentleman‘. The Associated Press has put his earnings at $8.1 million, mostly due to YouTube advertisements and iTunes.