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Zee Movies has acquired around 700 titles of English films from various houses like CBS, Warner Brothers, Pearsons, Carlton, Freemantle, Diskovery and Passport International. It would telecast five new movies everyday which would then be repeated.
HBO, which undoubtedly is among the biggest cable movie channels in the world, will enter the Indian skies soon and could be a threat to Zee Movies. It already has drawn a huge line-up of popular Hollywood movies and would begin its test runs from 15 March, 2000 and is slated to be officially launch on 22 March.
Zee Telefilms apparently has fixed the rates for Zee Movies and Zee English at Rs 5 and Rs 4 per subscriber. HBO‘s sticker price is Rs 5.45. The network is slated to price its set-top boxes at around Rs 12,500 each which is way below that of the competing HBO which will price its boxes above Rs 25,000. This is likely to work in favour of Zee Movies in Indian cable TV homes. Zee would stand at an advantage due to the strong distribution network of SitiCable.
Zee English and Zee Movies are expected to fill in the vacant space in the Zee Telefilms‘ bouquet which lacked English programming.
