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Star TV India is on the prowl for a dot com chief. The company is scouting around for an individual who will steer its forway in to the Wide World of the Web and e-shopping and communities. It is beleived to be in conversation with several senior executives and placement agencies have been roped in to lasso the right candidate for the job.
The company already has a portal startv.com. It plans to create many more portals and has set up a subsidiary for the Internet business, which will also offer Internet access. It is looking for partners in New Delhi to provide broadband Internet access through cable networks.
The company plans to get into the broadband area and offer webcasting services.Star TV CEO Peter Mukerjea does not want to miss the bus which the arch rival Zee Telefilms has already boarded. Zee Telefilms has a clear advantage with its own cable network SitiCable. It is already conducting pilot projects in Bangalore and Mumbai for Internet over cable.
Star expects to also form a community of Internet portals which it will likely offer along with access. The company is also looking at forging alliances with existing portals by taking equity positions in dot com startupps.
