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As part of its integrated marketing initiative, Cartoon Network will be premiering its on-ground promotional event for the Asia Pacific region, Cartoon Network Super-Size Cinema, in Mumbai on 20 May, 2000.
The event will be divided into two sections: first will be the screening of Cartoon Network originals, Cartoon Cartoons, on a giant 35-foot screen. The second will be an interactive session which will include fun & games and contests.
The event will cover other two metros namely Delhi and Chennai at a later date.
According to Christine Fellows, VP, Cartoon Network Asia Pacific, "This is the first time Cartoon Network Super Size Cinema has ever been launched in any country outside the US. The X-Treem Toon Challenge is an innovation that has been specially designed for India and this is its world premier."
