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Now all one has to do is switch on your TV to know about the God, religion or peace of mind. A new satellite digital channel, Aastha, catering to the spiritual kind was launched recently.
The channel will focus on the elderly audience and will air content like spiritual discourses, bhajans, nature-healing, Indian culture, religions, philosophy, mythology etc. Besides this the channel will take the viewer to the various holy places in the country. Currently the channel is being telecast only for three hours in the morning and evening. But according to the channel officials, the channel will soon be on-air for 24 hours.
The channel is also looking at luring the youth by showing the programmes which will touch the right cord amongst the youth. Aastha aims at imbedding into the youth the Indian culture and respect for Indian heritage.
Currently the only channel, which has this type of niche audience, is the 24-hour satellite channel is the Maharshi Veda Vision channel.
