MUMBAI: Zee Entertainment Enterprises Limited’s (Zeel) new Hindi general entertainment channel (GEC), which is slated to launch in the UK on 6 April, 2015, will be looking at airing locally produced content.
The channel said that it plans to commission locally produced content, which is relevant for its audience base in the UK.
Zee TV, which completed 20 years in Europe, saw actor Shah Rukh Khan along with the channel’s executives launching &TV in the UK at a special gala.
The celebration was attended by Zeel MD and CEO Punit Goenka and &TV business head Rajesh Iyer.
Talking about his long lasting relationship with Zee, Khan said that he was thrilled to officially launch the new channel along with Goenka.
Commenting on the 20 years celebration, Goenka said, “We are proud to be a medium through, which Indians living abroad have stayed connected to their roots back home all these years and we will continue to entertain and engage audiences with a unique blend of high-quality and innovative programming.”
Speaking about &TV’s launch in the UK, Goenka said, “&TV will offer a more substantial viewing experience to an audience that is always seeking fresh and relevant content. We are certain that with the launch of &TV, we will capitalize on further such opportunities to build a robust entertainment bouquet and march ahead towards achieving the global ambitions set for the company. Finally, we are so proud to be working with Shah Rukh Khan on our flagship show India Poochega – Sabse Shaana Kaun. Mr Khan has poured his heart and soul into the show and we know it will bring great joy to our European audiences.”
Zee Europe CEO Neeraj Dhingra added, “Zee TV has been a pioneer in bringing great Asian entertainment to the UK and fostering the cultural ties with India. We are certain that with the launch of the contemporary channel &TV, these ties will strengthen. The channel promises multi-dimensional content and a strong line-up of entertainment and reality shows, and we are beyond excited to have Khan as the host of our flagship entertainment programme. We are certain that the audience will enjoy seeing a different side of their superstar.”
&TV unveiled a range of its weekday programming at the event namely Razia Sultan, Begusarai, Gangaa, Bhabi Ji Ghar Par Hai and Bhaghyalakshmi. The channel’s weekend shows include Killer Karaoke - Atka Toh Latkah and Tujhse Naaraz Nahi Zindagi.
