MUMBAI: The newest Hindi general entertainment channel (GEC) from the Zee Entertainment Enterprises Ltd’s (Zeel) stable &TV has strengthened its fiction line-up with the launch of two new dailies, which will replace the Shah Rukh Khan hosted finite show India Poochega: Sabse Shaana Kaun?

The new shows are Dilli Wali Thakur Gurls and Badii Devrani, which will go on air from 30 March. While Dilli Wali Thakur Gurls will be aired from Monday to Friday at 9 pm, Badii Devrani will air at 10 pm.

&TV business head Rajesh Iyer said, “Within three weeks, India Poochega: Sabse Shaana Kaun? has reached out to 32 million viewers in the slot. Being a familiar primetime slot, our endeavor was to offer something equally entertaining and engaging to sustain the interest. Both the shows - Dilli Wali Thakur Gurls at 9 pm and Badii Devrani at 9.30 pm promise viewers two versatile family dramas that are a reflection of today's modern day society and how relationships stand the test of time.”

Dilli Wali Thakur Gurls produced by Cinevistas is based on Anuja Chauhan's novel Those Pricey Thakur Girls. Set in Delhi, the show presents the story of the Thakurs - Justice LN Thakur, his wife – Mamta and their five eccentric daughters – Anji, Binny, Dabbu, Chandu and Eshu.

On the other hand, Badii Devrani is produced by Shashi Sumeet Productions and has original concept and storyline by Beyond Dreams Entertainment. The show is set against the backdrop of Kolkata is the story of an unusual arranged marriage between an older woman (Reeti) and a younger boy (Vibhor).