MUMBAI: The eighth edition of the on-going Indian Premier League (IPL) 2015 tournament has seen a 27 per cent jump in viewership from last year according to viewership measurement body TAM.
Moreover, the Kolkata Knight Riders (KKR) match versus Royal Challengers Bangalore (RCB) on 11 May, 2015 is the most watched match so far with 5.3 per cent TVR followed by Chennai Super Kings (CSK) vs Mumbai Indians (MI) bout on 17 May, 2015.
With a mere two per cent TVR, Delhi Daredevils vs Sunrisers Hyderabad is the least viewed match so far in IPL as per TAM.
The data is released for the period of 7 – 25 April, 2015, with the analysis signifying audit measurements of live matches aired on Sony MAX, Sony Six, Sony Aath and Sony Kix.
The first 24 matches of this season were sampled by 163 million unique viewers, while the time spent by viewers per match is 47 minutes and 41 seconds, which is 14 per cent more compared to the previous edition. The TVTs depicted a growth of 28 per cent while the matches garnered 3.9 per cent average TVR. Sixty per cent of the All India Universe tuned in to watch IPL as per TAM ratings.
