MUMBAI: Motivator has appointed Debarshi Chakravorty as national head of digital communication and planning.

Chakravorty has over 12 years of experience and will work from the company's Gurgaon office. He will report to Motivator chief growth officer V Narayanan. 

Narayanan said, "We are thrilled to welcome Deb. Motivator’s digital centricity has helped in building successful partnerships within WPP and outside breaking new grounds in marketing in a digital world. Deb harbours Motivator's essential expertise to drive frugal interventions that affect clients business and effect social change."

Chakravorty added, “My formative years in advertising and my prolonged stint at my last digital media agency has helped me develop strong fundamentals around communications and digital. With the progression of media, there is a need to shift from delivering campaign centric solutions to business centric solutions for clients and partners. Motivator’s comprehensive vision for the future to provide business centric solutions, keeping digital at the center, seemed an interesting proposition and was right up my alley."