MUMBAI: Life platform Line and mobile game company Games2win have entered into a strategic partnership to present ‘Power Cricket T20 League 2015’.

Users can play against the best cricket teams from all across the world in three different modes – tournament, super scorer, and scenario. Through the integration, users get a chance to buy free power-up for doing certain action in the form of immersive gaming on Line platform.

“Cricket is not a game but religion in India, by publishing our first game on cricket genre we reinforce our commitment to bring local content to our users," said a spokesperson from Line.

Games2win CEO and co-founder Alok Kejriwal said, “We admire Line for its ability to deliver a world class and immersive messaging app service and as a mobile games company, we have always strived to create games that delight, entertain and engage our users. Games2win partnering with Line will deliver the best of both worlds to Indian consumers who will find it extremely entertaining to chat, message and play games, all in one place. We have many #1 games to our credit in India on the Android, iTunes and Windows mobile stores and the best of these games will be integrated with Line key services.”

Along with the launch of the game, Line has allowed advertisement on its platform for the global first as India is advertisement monetisation market and not follows in-app purchases. It represents Line’s more local focused strategy to adapt to the market conditions. Line has a long term view on gaming in India and is ready to develop it more by partnering with key players of the ecosystem.