MUMBAI: After his three-year stint with SAB TV as V-P Marketing, Sandeep Singh today joined the Atul Saraf promoted Live Satellite Media (I) Pvt Ltd (LSM), as chief operating officer.
Sandeep Singh has wide experience in media planning, buying and sales, having handled portfolios with RK Swamy/BBDO, HTA, ACNielsen, ORG-MARG, ETC and SAB TV.
LSM pioneered all-India and regional cable advertising and will now also be doing air time sales of its own television channel (which is in the pipe line) as well as other television channels, says Saraf.
To start with LSM will be selling airtime for Care TV. Care TV is the first health channel not only in India but also in South East Asia. Care TV is already on air with test signals.
LSM is also coming out with organised and innovative ways of cable advertising, which will have spot monitoring, says Saraf.