MUMBAI: Internet platform Askme.com and its online marketplace Askmebazaar.com have launched two comprehensive campaigns.
While Ranbir Kapoor will be seen in the Askme commercials, Farhan Akhtar has been roped in as the new face for Askmebazaar. Both these campaigns aim to bring together Askme’s single proposition of ‘One stop destination’.
Askme’s campaign, ‘Baap of all trends’ is in line with brand ethos of being ahead of the curve. Through this campaign, the company aims to position itself as the one stop destination that caters to diverse needs of a customer.
In a move to connect with today’s youth, the campaign aims to fill the gap between a plethora of options available in the online space but lack of one credible source for the same.
Further, with the launch of the campaign by Askmebazaar.com, the company introduces a novel concept of online retail therapy. ‘One Click Therapy’ as the name suggests acts as the driving force for customers to lead a stress free life. Online marketplace in Askmebazaar is positioned as stress buster via retail therapy as it offers next day delivery on top brand with best deals.
Conceptualized by JWT, both the campaigns use a comprehensive multimedia approach, compelling facts and vivid imagery designed to change consumers buying behavior.
Askme group CMO Manav Sethi said, “Both these campaigns are built on consumer insights. Search has moved from discovery to aggregated opinions and hence Askme assumes that leadership position across India to communicate best places to eat, wear, and relax etc. The option to transact these products and be in the trend is made available by Askmebazaar where majority find platforms such as these an option full of choices, brands and best prices and hence 'stress mein don’t go bizarre; shop on askmebazaar.'”
J Walter Thompson senior vice president & executive business director Saurabh Saksena added, “Over the past few years the consumers are turning to the internet to see what choices they have to make, whether for eating-out, travel destinations, fashion, gadgets, plays, etc. While there are many destinations that offers them choice, few offer them advise. The poor consumer is left asking people who they know (and who may not be experts) for their advise about where to eat, where to travel to, which movie to watch, what to wear and what gadget to buy, etc."
"And these ‘advisors’ may not be the best people to ask. This forms the basis for our campaign, we have had most fun coming up with. ‘Don’t ask just about anyone, ask the Baap of all trends, askme.com’. Askme.com offers to satisfy this need to get advise/ recommendations from a credible source, through curated experiences," he added.
