MUMBAI: Stationery and art brand Kokuyo Camlin has given its fun take on Google’s new logo launch.

Kokuyo Camlin’s video response on the new logo builds upon Google’s first major redesign of its logo in 17 years, through the creative route ‘If it’s Crayons, it’s Camlin.’ The video, shared on Twitter, expresses how the universal appeal of Camlin’s art and stationery products also extends to the virtual world, while highlighting the colourful and interactive look and feel of the new Google logo.

Expanding on its core proposition of ‘Let’s Have Fun,’ the video, which has been created and conceptualised by Kokuyo Camlin’s digital agency, Big I Tuna, represents Camlin’s dedication to helping art lovers bring their imagination to life virtually and create masterpieces sitting anywhere.

Kokuyo Camlin chief marketing officer Saumitra Prasad said, “As marketers of Camel, the pioneer and largest brand of crayons, we are delighted to see the new logo of Google inspired by crayons. As Kokuyo Camlin aims to make learning fun for children through its art and stationery products, we are happy to see the world moving towards the same direction where art and creativity is being encouraged.”