NEW DELHI: In a unique campaign, a not-for-profit non-governmental organization will print photographs of unclean and littered public spaces in cities to encourage people to join together to clean up those areas.
Charities Aid Foundation (CAF) India will through Click2Clean to organise collective action by citizens, governments and the private sector.
A community-driven initiative, the campaign is initially being rolled out in Delhi NCR (Delhi, Gurgaon, Noida, Faridabad, Ghaziabad) today and will later cover cities across the country.
Through the Click2Clean campaign, citizens of Delhi NCR will click and upload photographs of ‘unclean’ and littered public spaces, after which a screening committee will select 100 sites from all the images it receives and ensure they become litter-free within a given timeframe.
A Facebook page has been created to help citizens upload images. People can also donate for the campaign through this link.
The campaign has already received support and has been endorsed by Pro Kabaddi League team Dabang Delhi and Bollywood singer Jubin Nautiyal.
CAF India CEO Meenakshi Batra said, “While we are doing a lot of work in the area of sanitation in rural areas, there is an urgent need to clean up our cities as the number of people migrating from rural to urban areas continues to surge with every passing day. This exerts an ever-increasing pressure on civic agencies to ensure cleanliness and maintain sanitation standards. Keeping this in mind, we have launched the Click2Clean campaign in Delhi NCR to start with and appeal to corporates and individuals to participate in this movement to clean our cities.’’
DoIT Sports Management (India) director Radha Kapoor and Dabang Delhi team owner added, “Dabang Delhi is committed to positive social change as part of the socially responsible objectives of DoIT Sports Management. As a step in that direction we are pleased to associate with Charities Aid Foundation's Click2Clean campaign. Dabang Delhi strongly believes that hygiene and sanitation are major contributors to a healthy living and this campaign fulfils our objective of reaching out to society and specifically educating our youth to keep the environment clean. We endorse the 'Swachh Bharat Abhiyaan' and strongly believe that just like sports, healthy habits, need to be practiced and made a way of life.”
The campaign, which will be implemented in collaboration with CAF India-validated NGO partners, aims to raise public awareness, build critical ethical and civic sense in communities, enhance citizen participation and volunteerism through civic action, and promote partnerships and alliances among various stakeholders (communities, government, and the private sector).
