MUMBAI: Sony Music Jive has claimed to be the most downloaded and accepted app. The app, launched six months back, was created for making legitimate music easy to use for customers. Launched by Sony Music India, the app is also a part of the Sony Xperia range of handsets and the new Sony Vaio range of laptops.

Sony Music Jive allows consumers to download and stream unlimited music for free for a period of six months after which the consumer has to pay a nominal monthly fee.

Sony Music Jive president India and Middle East Shridhar Subramaniam said, “Sony Music Jive is our foray into directly engaging with consumer by offering them a unique and compelling digital music proposition. It has been more than six months since the service was launched and we have been very encouraged by the consumer response. As a brand, we have been doing a number of digital innovations and the launch of this new hybrid application is another such.”

 The users can browse through over two million songs across multiple genres -pop, rock, reggae, hip hop, country, classical, dance, Indian regional, Bollywood and download to create a playlist or just listen on the go.  Sony Music Jive has access to iconic Bollywood soundtracks - Lagaan, Kuch Kuch Hota Hai, Guru , Kal Ho Na Ho, Rang De Basanti, Dostana, Kabhi Kushi Kabhi Gam, Jannat, Student of the Year, Agneepath, Bhaag Milkha Bhaag, Raanjhaana to 100 years of international music ranging from iconic and pop artists such as Elvis Presley, Bruce Springsteen, Whitney Houston, Aerosmith, Bob Dylan, Micheal Jackson, Santana, AR Rahman, Shakira, Beyonce, Keisha, Pitbull to pop stars like KK, Lucky Ali, Strings, Daler Mehendi, Harris Jayraj, Kailash Kher and more. 

The app plans to be available across operating systems and integrated with operators for all consumers to have access to this service.