MUMBAI: Videocon Mobile Services is now Videocon Telecom. The company which unveiled its new logo has also roped in the internationally acclaimed young Punjabi actor and singer, Gippy Grewal as its brand ambassador.

While the new logo reflects the core values of the brand, the new face reflects the aspirations of the youth. The company through these changes intends to connect with forward-looking, modern youth segment as well as extend its market presence. The brand hopes to attract youth through Gippy's versatility, coupled with his simplistic approach.

Videocon Telecom plans to leverage its association with Gippy using various medium. The artiste will soon be visible in newspapers advertisements, in television commercials, digital media, on billboards, on retail front displays and in on-ground brand activation activities.

"Change is always good and refreshing and brings in vibrancy in the environment. Gippy is known for his versatility and has a huge fan following not only from youth, but also from people from all walks of life. This in addition to our all new and refreshing Videocon Telecom logo reflects our core values. Together, they create a win-win situation for us," said Videocon Telecommunications director and CEO Arvind Bali.

"Videocon group has been associated with many celebrities in the past including Shah Rukh Khan, Abhishek Bachchan, Riteish Deshmukh and Shruti Haasan among many others. This is yet another association that will go a long way in building our brand," he added.

Gippy was the first and last choice for Videocon. "He is a self-made youth icon with possibly one of the largest fan following and one of the best voices. We seek to use his charisma extensively in our forthcoming marketing initiatives," informed Bali.

Gippy who is now a part of the Videocon family said, "Videocon Telecom is a very young and vibrant brand to which I can easily relate to. And this is the very reason that I didn't have second thoughts in associating myself with the brand."

"What I like the best about Videocon Telecom is that it always strives to delight its consumers by bringing something new. Staying true to its image of being a futuristic and progressive brand, it keeps coming up with innovative products and services benefiting the end user. I was even more delighted with this association when the company shared its future plans with me including the 4G rollout plans and ambition to come back as a PAN India player," added Gippy.