In an interview given to a business television channel, R K Singh, CEO of Zee Telefilms has said that Zee will soon launch a new game show offering Rs 10 crore as prize money to counter Star TVs Kaun Banega Crorepati. The show is likely to be aired in the same time slot as that of KBC and will directly compete with it.

The show will have a high degree of viewer interaction along with a very transparent elimination round. There will be around thirty participants who would be gradually eliminated to pick out a winner. Each elimination round is expected to reward the participants who made it till there.

Apart from the game show, Zee will be adding quite a few new shows of different genres to their channel

This move shows the pinch that Zee was facing from Star's KBC and the money that can be staked in these cable wars having fierce competition. However it is the Indian viewer who will eventually benefit from these one-upmanship moves.