Star TV and ANZ Grindlays have got into bed together with Mastercard International. And the result of the menage a trois: a bonny alive and kicking credit card which was revealed to the world today. It has been christened the ANZ Grindlays Star TV World card. 

The card claims to offer owners a host of powerful benefits and services which are being touted as a "first" for the Indian credit card industry. A powerful rewards programme, movie screenings, concerts, and a shot at fame with participation on Star TV shows. This apart there are rewards such as a free Satyam Infoway Net connection (70 hours of surfing), air tickets from Qantas, revolving credit facility, transfers from other plastic, 24 hour call centres, tele-travel, and personal accident insurance.

The card's cost: a membership fee of Rs 1200 per annum. The target audience: urban, middle and upper-middle class families. Some 350,000 cards are to be issued this year. Those interested in opting for the card in India can call 9622 800 800.

Cardholders will be in a position to use the ANZ Grindlays Star TV World card worldwide at 17 million merchants and 460,000 ATMs and over 110,000 outlets in India/Nepal. Similar co-branded credit card are to be introduced in other countries in the Asia Pacific region as well.