MUMBAI: Leo Burnett’s new campaign for McDonald’s titled #ThodaTimeAur aims to get Indian consumers more social.

Calling the new Maharaja Burger as the social burger, the new TVC urges people to spend quality time with friends and family over a hearty McDonald's burger.

Given the fast paced life, people mostly hurry through their lives and also through their meals, hardly finding time to communicate and share quality offline experiences. Using this simple insight, Leo Burnett has launched a new campaign for McDonald’s - #ThodaTimeAur to help the brand launch its new product offering – the Maharaja Mac – the Social Burger, across the country. The new sandwich is available in two variants – flame grilled Chicken & the first ever veg Mac that takes time to finish, giving people #ThodaTimeAur to catch up with friends and family.

McDonald’s India – West and South marketing and digital director Kedar Teny  said, “As we celebrate the 20th anniversary of McDonald’s in India this year, we decided to reinvent one of our most iconic burgers - The Maharaja Mac. The New Maharaja Mac offers a fulfilling dining experience to customers and is a meal in itself. The build of the burger is such that it takes more time to finish, thereby giving people more time to socialise. This proposition takes forward the brand’s agenda of building sociability at the heart of everything it does. The campaign strikes up a conversation with consumers that largely focuses on gaining their share of time. Our campaign tagline #ThodaTimeAur highlights how the Maharaja Mac allows the customer to socialise and spend quality time with their friends and family, and enjoy a memorable dining experience. We are extremely delighted to kick start the year with this exciting launch and will continue to stay attuned to the evolving needs of our customers and constantly innovate menu to stay ahead of the curve.”

Leo Burnett CCO RajDeepak Das added, “Maharaja Mac is the social burger from McDonald’s and its purpose is to allow people more time to socialise with friends and loved ones. Aptly titled #ThodaTimeAur, the campaign demonstrates how with Maharaja Mac’s great taste and large size, one can involve in long conversations, thus helping to further establish the brand’s image as a great place to connect and share for real.”