NEW DELHI: Digital agency RepIndia has won the digital mandate for Videocon India’s consumer electronics & home appliances business.

Following a multi-agency pitch, Videocon chose RepIndia as their digital agency on record. RepIndia team will work towards developing strategic communication agenda and amplifying the Videocon’s digital presence across the available channels.

Videocon head of brand & digital marketing Shikher Gupta said, “We understand the changing demands and gaining importance of social media in order to connect with our new age consumers. We are extremely happy to announce Videocon’s association with RepIndia, which will help us in magnifying our online presence across digital platforms. The team is young and full of new ideas. We look forward to work with them.”

RepIndia CEO Ayesha Chenoy added, “It is a really exciting phase for us as we continue to earn the trust of the very best brands like Videocon.”

RepIndia managing director Ishaan Ahuja said, “We're pleased to partner with Videocon and look forward to putting them on the digital map of India. It is highly rewarding to work with brands that understand that digital isn't niche anymore.”