MUMBAI:  Italy’s Bertolli Olive Oil has appointed leading culinary expert and celebrity chef  Ranveer Brar as their first Indian brand ambassador. A global market leader in olive oil, Bertolli is owned by Deoleo, the biggest olive oil company in the world.

Television personality and  Masterchef India judge, Brar is famous for representing Indian food across the globe with over 20 years of experience in the food industry and more than 10 years at kitchen management positions across Indian and USA.

"Olive oil consumption is growing worldwide every year and India is one of the countries with great potential. Ranveer's contribution to the brand will be via multiple innovative marketing campaigns that will demystify cooking with olive oil in an Indian scenario and attract a new generation to the kitchen in a fun and easy way. Bertolli is an international food brand with its core product range of olive oil, which comes in 3 types for different uses: Extra Light and Classico, which are suitable for high heat cooking and Extra Virgin, which is recommended for cold dishes such as salad or bread dips" says Deoleo, India brand manager, Riddhi Kapoor.

Speaking of the association, Brar says, “Bertolli Olive oil is not only a delicious flavoring, it is healthy too. With inherent benefits that fully match today’s growing needs for a nutritious lifestyle, the benefits of olive oil have been seen in the Mediterranean Diet for centuries and the oil can naturally lend itself to Indian cuisine with scope for great creativity in the kitchen. Olive oil is one of the most dynamic and healthy contributors in the food sector today and I am honoured to be associated with Bertolli’s core values of quality and consistency.”