MUMBAI: In a bid to acquire subscribers in Karnataka, Andhra Pradesh and Telangana during Phase III areas of Digital Addressable System (DAS), direct to home (DTH) operator DishTV has launched a new package called Khushi, which offers customers the power to create their own pack.

The new includes 45 South Indian channels, five Kannada channels and 11 Telugu channels.

For the customers moving to DishTV, the company offers various options by providing them a choice of custom-made 17 entertainment add-on packs ranging from Rs 25 - 75 per month and regional add-ons starting from Rs 10 per month.

Subscribers can avail best of Kannada entertainment at as low as Rs 139 per month and wholesome Kannada entertainment at Rs 169 per month. Further to appease the need for sports enthusiasts, the sports add on with best of Kannada entertainment is available at Rs 189 per month.

For accessing Telugu entertainment, customers will have to pay Rs 139 per month. Popular kids add on with complete Telugu entertainment is priced at Rs 164 per month and the sports add on with complete Telugu entertainment will be available at Rs 189 per month.

DishTV CEO Arun Kapoor said, “Over the years we have observed the trend of the viewer preferences prevailing in the Tier 2 and Tier 3 markets. They have an inclination for regional content. Keeping this in mind DishTV has always been at the forefront to provide innovative solutions to enhance the TV viewing experience for our subscribers in regional markets.”

He further added, “Now, with the extension of deadline for the phase III of TV digitisation in India, we aim to capitalise the huge captive user base, which would be switching from analogue cable to digital platform. Khushi offers its subscribers the ‘Power to create your own pack’ and ensure that they enjoy seamless services with uninterrupted entertainment at cost effective rates.”