New Delhi: Lemon Pvt Ltd  (LPL) bagged a silver award in the prestigious Flame Awards Asia 2016 under Integrated Marketing Campaign for Dabur’s “Real School of Nepal”. The awarded campaign is an annual national level school competition, which provides children the platform to showcase their talents.

LPL MD Ujjwal Shakya said that this achievement boosted the morale of his team whose immense efforts have led it to the silver. Being the first award to be received by a Nepali agency in the international arena has challenged his team to perform much better in the days to come. He said the client had been very supportive from the beginning on this project and had motivated Lemon to widen its reach across the country every year.

“This should motivate both advertisers and agencies in Nepal to work harder because this proves that even the work we do for Nepal can make a mark and get international recognition if you are able to showcase outstanding work” said Advertising Association of Nepal (AAN) vice-president Ujaya Shakya. 

“Winning the Flame Award in the Integrated Campaign category competing with the region's best players is actually a great achievement for all of us. It is a kind of an assurance that our team has done a good job and would like to congratulate and thank everyone who has made this Real School of Nepal successful”, Dabur Nepal head of marketing Abhaya PrasadGorkhalee said.

The Rural Marketing Association of India (RMAI) instituted the Flame Awards in 2006 to recognize excellence in marketing, promotion and initiatives across rural markets of India and immediate sub-continent. It is considered the most prestigious award programme that celebrates the best of the best in marketing and communications in presence of the region’s leading marketing and agency professionals.