After television, www.perfectmonitoring.com has turned its attention to FM radio by introducing a reporting solution for the all the five FM Channels in Mumbai and those who advertise on them. 

The channels being monitored are Radio Mirchi, GO92.5, Win94.6, RadioCity & Red in Mumbai. Apart from basic monitoring reports, the application offers online analytical options to generate information for decision-making, a company release states. 

Pertaining to channels, the analysis emulates the needs of both the programming and ad sales. For advertisers, the analytical reports provide information on brand and category based activity across channels at the click of a mouse, the release says. 

The reports are based on 24/7 monitoring data and the application provides real-time access to the database to purchase Reports dynamically on the net. Both the basic report and analytical report are available online with the latest data.