World Sport Nimbus (WSN) has a new chief executive in former Zee Telefilms president Digvijay Singh. 

Singh, who joined the WSN board last month, was appointed worldwide chief executive last week, Harish Thawani, co-chairman of the Singapore-based WSN confirmed to indiantelevision.com tonight. 

Queried as to when Singh would officially take charge, Thawani said he expected Singh to start work by 26 August or thereabouts. It was more a logistics issue of how long it would take Singh to relocate from Mumbai to Singapore than anything else, Thawani said.

As to why WSN decided to appoint a CEO at this stage, Thawani said the business had grown to a size where the board felt a chief executive was essential. WSN has been operating till now with two co-chairpersons in Thawani and Seamus O'Brian. 

Thawani said Singh's name was picked from a final shortlist of three. His experience "across three continents" - Africa, Europe and India - as well as his exposure to television, print and the Internet was what finally landed him the job, Thawani added.

Singh's CV includes stints at Hindustan Levers in a marketing capacity, Zee Telefilms, at the Indian Express Group as CEO, as well as a short-lived tenure as CEO of india.com, the Indian subsidiary of mail.com that went down almost before it had gone up.