MUMBAI: Sony's general entertainment channel SAB, has partnered with the official regional sponsor for the ICC World Cup, Visa International to award the winner of its musical talent hunt show Fame X with an opportunity to sing an Indian cricket anthem in support of the team at the tournament. Apart from this, the winner will also receive a contract with Sony BMG.

The cricket anthem aptly titled 'Inspire India' will be composed by the musical trio Shankar Ehsaan Loy and will be a tribute to inspire the Indian cricket team at the upcoming ICC Cricket World Cup 2007, in the West Indies. The music video will feature the 1983 cricket stars Mohinder Amarnath, Syed Kirmani and Kris Srikanth.

Visa is the regional official sponsor for the ICC cricket tournaments for the South Asia region, including India, Sri Lanka, Bangladesh and Pakistan. This initiative will showcase support for the Indian cricket team, while being the core platform that will launch Visa's activities for the World Cup, states an official release.

SAB business head Vikas Bahl commented, "Fame X is based on an internationally successful format that has the potential to drive viewership with its gripping content and high emotional quotient. For SAB, the show has garnered a larger set of audience with its took and feet and it has successfully increased our reach in the Hindi speaking market."

"Often the winner of such reality shows is not able to make it big, due to the lack of a suitable and large platform. Keeping this in mind, we are glad to announce our association with Visa International for the Inspire India Cricket Anthem in association with Fame X. The Fame X winner wilt get this opportunity to sing the Inspire India Cricket Anthem for the Indian Cricket team. This is an excellent way to pay tribute to all the Indians who have supported the contestants throughout their musical journey."