MUMBAI: blinkx, the video search engine on the Web, today unveiled a new site that combines the 'sit back and watch' element of traditional television with the interactive experience of searching and watching video online.

Blinkx offers rich media search on the web, and it now delivers results in an interface designed for sampling and showcasing video footage, states an official release. With the introduction of customisable video walls, automatically generated popular content channels, and a My Playlist feature, blinkx gives users a fun way to interact with online video, customize their own channels, and have more control in how they explore rich media on the web.

"People are much better at understanding information visually, so we redesigned blinkx.tv to display video in a way that's both efficient and compelling to the eye," says blinkx CTO Suranga Chandratillake, founder and CTO. "We have always worked to get to the heart of rich media content at blinkx. Two years ago, we reinvented video search with advanced speech recognition and transcription technology, rather than standard metadata-based keyword solutions; now we've transformed the way we present the results to users. Video should be delivered visually, not as a text-based list of results."