MUMBAI: MTV Networks India, today announced the appointment of Sony vice president marketing Nina Elavia Jaipuria as vice president and general manager for the kids' channel Nick.

Jaipuria fills in the position left vacant after the departure of Hema Govindan. Jaipuria would be reporting in to MTV Networks India MD Amit Jain, according to an official release.

Jaipuria has over thirteen years of experience in broadcasting, advertising, telecom and FMCG. In her previous assignment she headed marketing and communications for Sony Entertainment Television where she pioneered several experiential marketing campaigns for SET's leading shows over the last couple of years.

Her earlier stints include Product Management assignments at BPL Cellular Ltd. and Colgate Palmolive Ind. Ltd. as well as four years at Lintas, where she was involved in developing launch strategies for some of Hindustan Lever's products from its Home Care and Detergent businesses, informs the release.

Reacting to her appointment, Jaipuria said, "The explosive growth in the kids' entertainment space over the last few years, one of the most challenging audiences to understand and entertain, and the immense potential in the Nick brand - are some of the factors that have excited me lead Nick's initiatives in India."