MUMBAI: Singapore's MediaCorp is working with telecommunications provider MobileOne (M1) to launch a mobile channel featuring English and Mandarin language content from MediaCorp Studios.
The channel, available on M1's mobile portal - MiWorld Mobile - will feature programmes that range from drama serials to infotainment shows.
A media report quoted MediaCorp Studios senior controller Doreen Neo as saying: "This is a wonderful opportunity for us to be able to bring to our viewers an additional platform. With this 3G collaboration, viewers can get to see our artistes on a different platform other than TV. It also provides additional exposure for our artistes."
M1 Consumer Marketing assistant general manager Joseph Loy said: "Over the last few months, we've been gearing for 3G. There are more content, more 3G phones in the market and more users as well."
Users can access the programmes through MiWorld Mobile on their 3G handsets and choose to pay through video-streaming charges or a monthly flat fee.