MUMBAI: Zee TV in the US along with other ethnic broadcasters have formed an association named the Ethnic Broadcasters of America (EBA) trade association.

The organisation aims to provide ad sales and other business support to companies operating ethnic television networks in North America. Board members include American Desi TV chairman and CEO Vimal Verma, B4U US head Hari Srinivas, TV Asia VP Jaideep Jankiram, Zee TV USA country head S. Venkatasubramamian.

Media reports indicate that Reach Media president Elie A. Kawkabani serves as chairman of the EBA’s Board of Directors.

Reports add that it took two years for EBA to get underway. The organisation was the idea of Kawkabani. US satellite operator Echostar is the official corporate sponsor of the organisation. EBA will offer an environment where ethnic channels can work together to improve business.