MUMBAI: The revival of Cartoon Network’s enduring original franchise The Powerpuff Girls made a spectacular debut on TV screens across EMEA recently. Now, with the show delivering consistently great ratings and interest in the brand accelerating, Cartoon Network proudly details its comprehensive first collection of EMEA licensing partners secured in the region.
The EMEA merchandise roll-out will be kicked off by global toy partner Spin Master who will launch its innovative toy range spanning plush, figures and playsets, dolls, role play and novelty items in spring 2017. A robust line-up of fashion, accessories, gifting, homewares, personal care, FMCG and back-to-school products will follow closely thereafter.
“The reaction to the return of The Powerpuff Girls has been remarkable. Blossom, Bubble and Buttercup may be little but they are generating a huge amount of excitement among fans, licensees and retailers” comments Johanne Broadfield,VP, Cartoon Network Enterprises EMEA. “We’re now delighted to be sharing details of the extensive line-up of partners that we’ve secured for this extraordinary franchise, and are confident that regardless of age, demographic or income, every fan will find a product they love.”
In the UK, a diverse range of top-class partners are being welcomed to The Powerpuff Girls licensing programme including Posh Paws (bags), Blues Clothing (apparel), Forbidden Planet (gifts and accessories), Branded Clothing International (apparel), William Lamb (footwear and kids’ bags), Smith & Brooks (kid and adult apparel), C&M Licensing (nightwear and underwear), The Janger Limited (clothing hangers and athletic wear), Drew Pearson International (headwear and accessories), Corsair Toiletries (personal care), Blueprint Collections (stationery),Roy Lowe and Sons (socks), Poplar Linens (homeware) and JFS Manchester (accessories).
Over in Italy, the brand’s first partners include Imap Export S.P.A. (apparel and accessories) and San Carlo Gruppo Alimentare (FMCG). For Spain, first partners include Karactermania (apparel, back-to-school and accessories), El Corte Ingles (accessories), Laboratorios Iberpos (personal care), Miss Hamptons (fashion accessories) and Dolci Preziosi (FMCG). Lethe Jakub Chmielniak also joins the vast line-up with apparel and accessory products for Central and Eastern European, and luxury fashion brand Bizuu recently debuted its AW16 collection in Poland with a high profile catwalk event.
For the Middle East, Cartoon Network has signed licensees including Party Center LLC (party-ware), Concept – Big Brands Group LLC (personal care), Trucare Fzc (fashion and homewares), SunCe Products Limited (back-to-school) and MEI Theatrical Limited (events). Finally, in a multi-territory deal, Bioworld will launch an assortment of apparel and accessories across EMEA and Pretty Ballerinas is on board for a global footwear collection.
The Powerpuff Girls is also widely featured in the dedicated Cartoon Network Zone at the recently opened IMG Worlds of Adventures in Dubai. Alongside the ‘Mojo Jojo’s Robot Rampage’ ride that offers visitors the chance to take the skies with Blossom, Bubbles and Buttercup, the Cartoon Network retail store offers a vast array of Powerpuff Girl products, many of which are exclusive to the park.
In a further brand extension, Cartoon Network has recently partnered with Warner Bros. Interactive Entertainment to introduce The Powerpuff Girls into the popular LEGO dimensions video game in June 2017.
