MUMBAI: Vh1 is all set to telecast the Europe Music Awards. The ceremony will air on 7 November 6am onwards; along with a prime time repeat 9pm onwards.
Bringing the world’s best talent under one roof, the EMAs will see Justin Bieber squaring off v/s Beyoncé as the two artists who have bagged maximum nominations, followed by renowned artists such as Lady Gaga, Ariana Grande, and Shawn Mendes who are not far behind.
There will be performances by world famous musicians like Martin Garrix, Bruno Mars, Shawn Mendes, DNCE, etc. Bollywood actor Deepika Padukone will also be seen presenting one of the awards.
The Red Carpet event will air 5am onwards, with a prime time repeat at 8pm.
“Vh1 is India’s preferred destination for International Music & Lifestyle entertainment. We’re home to the biggest international Awards & The Europe Music Awards are no different. This year, the EMAs promise to be even bigger & as Indians we’re particularly excited about our very own Deepika Padukone as one of the presenters. We’re certain viewers will absolutely love the show this year,” said Viacom18 English entertainment marketing head Sabrina D’souza.
The EMAs are one of the most iconic Music Awards shows in the world. This year, Vh1 brings the EMA fever to India with an extensive marketing campaign. To kick off, a special digital contest is being done, encouraging India to cheer for Deepika Padukone as she presents one of the awards at the EMAs. Winners of the digital contest will get personally autographed, limited edition EMA memorabilia from Deepika Padukone.
Additionally, a high-frequency radio campaign is also being planned in Mumbai, Delhi, Bangalore and Chennai with integrations throughout the day.
College activation is being carried out with contests and promotions, reaching out to young student fans in over 200 college campuses and a number of college festivals spanning fifteen cities.
The campaign is also being amplified in over 120 popular youth hangouts across ten cities. Outlets like Gold’s Gyms, Harry’s, Zu Tisch, The Little Door, etc will have fun, interactive EMA games planned to engage and enthrall fans.
The EMA euphoria will reach a crescendo with the prime time screenings in more than 30 outlets across 10 cities in India.
