GOA: After three days of seminars and conclaves by industry experts, crazy parties, the last Abby awards evenings was filled with delegates screaming their throats hoarse in support of colleagues during the presentation in Goafest 2017. With a total of 421 metals given away this year across 11 categories, the event saw an increase in the number of gold and silver metals awarded this year as compared to last.
The Advertising Club (TAC) and the Advertising Agencies Association of India (AAAI) felicitated the works of the advertising agencies with the Creative Abby Awards 2017 on Friday.
Mobile Abby
In the Mobile Abby category, JWT India - Bangalore bagged one gold and two silver metals, emerging as the winner in the category. The agency received a gold for their 'The Hindu's '#SpiritOfBangalore' campaign in the Thumb-stopper Award.
Apart from them, Taproot Dentsu- Gurgaon took home a gold metal for Airtel's 'Lifesaving Wallpapers' campaign in the Mobile/Tablet App'd Cause related category.
Film Craft
Early Man Films came out as the winner in this category with five metals, including one gold and silver each and three bronze. It received the gold trophy for its 'CAR' campaign for Godrej Security Solutions.
Second winning agency is Breathless Films with four metals, including one gold for their Google Search' 'Google Shayari' campaign in the Casting category.
Film Single
In this category, Taproot Dentsu received a gold and a silver metal each, taking its total for Day 3 to two metals. The agency bagged a gold for their 'Odds by Adidas' campaign in the Clothing, Innerwear, Footwear and Accessories category.
Rishtey Cineplex bagged the majority of metals in the category consisting of one silver and two bronze metals.
Design
Open Strategy and Design bagged four gold and silver each and three bronze metals taking its total to 11 metals. The agency received two gold for their Tohsin Chocolaterie and Patisserie brand campaign titled 'Masterstroke' in the Corporate Brand identity and Best Integrated Design Category.
It won two other gold trophies for their Mumbai Press Club and Imaginarium brands for 'In The News' and 'Think it. Print it' campaigns, respectively.
The second winning agency with one gold metal is Viral Pandya for their Osho' 'Unzip the potential' campaign.
Ambient
Taproot Dentsu emerged as the leader in this category with one gold metal for its Lifesaving Wallpapers' campaign for Airtel.
Integrated
In this category, JWT India bagged two metals, a gold and a silver. The agency received a gold for its NestAway's 'Homes That Don't Discriminate' campaign in the Business and Home Services. Star India won a Gold for its 'Nayi Soch' campaign in the Corporate category.
Out Of Home
Social Street emerged as the winner in this category with a total of 6 metals. It won two gold metals for Wildlife Conservation Trust in the Public Service, Appeals and Charity category.
Second winning agency is JWT India with one gold, two silver and three bronze metals taking its total tally to six. It won the gold for their Apollo Tyres campaign in the Automatic Vehicles and Accessories category.
Gender Sensitive
Star India won a Gold for its Hindi Entertainment channel Star Plus' for its famous 'Nayi Soch- Cricket' campaign. Cellar Door Productions and JWT India bagged a Silver metal for their 'UrbanClap: Men's Day' and 'My daughter will' campaign, respectively.
The Young Abby award this year goes to FCB Interfaces' Ketan Sudhir Kadam and Adith Francis Fernandes for their 'Ads that actually saved water' for Drop Dead Foundation.
