MUMBAI: Greenply has announced that it is the new principal sponsor of the Kolkata Knight Riders.

As the leader of the plywood manufacturing industry, Greenply is always focused on delivering the best quality products to its customers. Our technical expertise and innovation have enabled us to deliver the best. We are always on a lookout for new ways in which we can take our leadership to the next level, and connect with the consumers.

Kolkata Knight Riders is a team that resonates with the brand philosophy of Greenply. It has redefined the meaning of teamwork, passion, and perseverance, thereby putting a smile on the faces of countless Indian admirers.

On being asked to talk about their association with the Kolkata Knight Riders, Kamal K Mishra, AVP- Head Marketing, Greenply, said, “We are proud to be associated with a dynamic team like the KKR. They have a tremendous fan following, and we are determined to expand our customer base, by winning their hearts with our premium quality products. This alliance will enable us to reach out to the fans of KKR.” He also added that, “This power-packed combination will further cement Greenply’s commitment to quality.”

Greenply believes in making its customers aware of the different aspects of plywood, so that they are informed while deciding to make a purchase. The “Ask Greenply” campaign is a step taken in that direction.