MUMBAI: Renowned content writer and author Christina Daniels has joined Gutenberg as director of content for India.

Gutenberg founder and CEO Harjiv Singh said, “We have taken our time to find the right content leader, whose understanding of the communication business is phenomenal. Christina will be responsible for conceptualising and executing cutting-edge content that speaks to a global audience. The diversity of her experience and the depth of her talent will be key in driving the creative transformation at Gutenberg.”

Daniels has experience of 15 years in the field of corporate story telling. In the past, she has been associated with several leading technology, retail and media brands - creating compelling sories that help them communicate powerfully.

Christina is also the author of the bestseller “I’ll Do It My Way: The Incredible Journey of Aamir Khan”, a filmography that studies the work of the actor Aamir Khan, which was long listed for the Crossword Book Award, and now has a Turkish edition.

Prior to joining Gutenberg, Daniels held the position of Marcom Manager at CGI. She led Marcom content development at the Global Communications Centre in India. Before this she was also associated with organizations such as Microsoft, Metro Cash & Carry, Dell Services, Wipro Technologies, IBM and STAR among others.

“Story telling is at the core of Gutenberg’s approach. By working on content strategy and building out capabilities across the country, we will be able to provide brands with other engaging ways to connect with consumers. Working with the talent at Gutenberg, I believe sky is the limit”, said Daniels.