MUMBAI: After the success of its inaugural edition last year, digital and social media agency WATConsult has launched WAT’s Your Big Idea (WYBI) 2.0. It is the second season of WYBI, a digital ideation competition for colleges across India that provides a unique platform and opportunities to the next generation in the field of digital advertising and marketing.

This year, besides the cash prize, endorsed certificate, and an assured job offer, the winning team will also get an opportunity to visit Cannes Lions in 2018.

During WYBI,students get an opportunity to work on live projects, understand the nuances of creating digital campaigns for notable brands, and showcase their creative skills to the best brand marketers in the country.

The agency has partnered institutes such as MICA, SIMC, IIM Bangalore, IIM Indore, SP Jain, Jamnalal Bajaj, NMIMS, and Jai Hind along with brands like Swarovski, Madame Tussauds, HE face wash, Savlon (ITC Group), Jack and Jones, and Naturolax (Piramal Healthcare).

WATConsult founder and CEO Rajiv Dingra said, “Considering the overwhelming responses from students last year, we decided to offer them an international platform to meet, be inspired, and interact with the advertising stalwarts of the world. The winning team will have the opportunity to win an all-expenses trip to Cannes Lions 2018.”

Dentsu Aegis Network chairman and CEO South Asia Ashish Bhasin added, “Last year was a benchmark setter. The students came up with some exciting and innovative ideas and I am looking forward to the entries this year. WATConsult’s initiative has helped us find some really good talent and we will continue supporting their efforts.”