MUMBAI: ZEE5, the new OTT platform by Zee Entertainment Enterprises, has partnered with Tata Elxsi for its front-end application development. Tata Elxsi has driven the integration of ZEE5 with the video backend, multi-lingual front-end user experience and multi-CDN networks.

Zee International and Z5 Global CEO Amit Goenka said, “With language as its central proposition, ZEE5 is a digital entertainment platform for every Indian, irrespective of what language they speak and how tech savvy they are. Considering this varied user base, we have used superbly sophisticated technology to make the platform extremely easy to use, with features like display language and content-language selection, voice search and download to watch offline. Tata Elxsi brings in great technical expertise and domain knowledge, and has been a key partner for us in enabling a great user experience on ZEE5.”

At the device level, the Tata Elxsi teams have powered the next generation voice-based user interfaces and integration with multiple DRMs on Android, iOS, Web as well as Android TVs.

Tata Elxsi VP and head – broadcast business unit K P Sreekumar said, “We congratulate ZEE Entertainment on the successful launch of ZEE5.  This next generation platform is a key milestone for the industry. With its unique multi-lingual, multi-screen offering, ZEE5 sets a new bar as far as personalised viewer experience is concerned, with its 11 display language options, 12 content language options, download and watch offline and voice search features.”

The app offers the originals, Indian and international movies and TV shows, music, live TV, and health and lifestyle content across 12 languages.