BENGALURU: Two Viacom18 returned to Broadcast Audience Research Council's (BARC) weekly list of top 10 television channels across genres in week 16 of 2018 (Saturday, 14 April 2018 to Friday, 20 April 2018). The channels were Viacom18’s flagship Hindi GEC Colors and free-to-air (FTA) Hindi GEC Rishtey. Colors and Rishtey pushed out two Hindi movies channels from the across genres weekly list. In the meantime, the Sun TV Network’s flagship Tamil GEC Sun TV increased its viewership by 10.3 per cent and continued to lead the across genres list in week 16 as compared to week 15 of 2018.
Seven Hindi GECs and one channel each from the sports, Tamil GEC and Telugu GEC made up BARC’s weekly list of top 10 television channels across genres during the week under review. From the networks' perspective, four channels from the Star India Network, two channels each from Viacom18 and Zee Entertainment Enterprises Ltd (Zeel) and one channel each from the Sony Pictures Network India (SPN) and the Sun TV network comprised BARC’s weekly list of top 10 channels across genres. There was no Hindi movies channel in the list. The combined ratings of top 10 channels across genres increased 2.5 per cent in week 16 of 2018 to 6,667.922 million impressions from 6,506.140 million impressions.
As mentioned above Sun TV led BARC’s weekly top 10 channels across genres list in week 16 of 2018 with 1,032.408 million weekly impressions as compared to 935.993 million weekly impressions in the previous week. The channel also topped BARC’s list of top five Tamil channels in the Tamil Nadu/Pudducherry markets and all the top five Tamil programmes during primetime in these markets were aired on Sun TV.
Holding onto its previous week’s second rank was Star India’s Hindi sports channel – Star Sports 1 Hindi, which saw a 1.4 per cent increase in ratings in week 16 of 2018 with 949.082 million weekly impressions as compared to 935.856 million weekly impressions. The channel also topped BARC’s weekly list of top sports channels and all the top five sports programmes during primetime in week 16 of 2018 were aired on Star Sports 1 Hindi.
Retaining its third rank of week 15 was Zeel’s FTA Hindi GEC Zee Anmol with a 5.7 per cent increase in ratings in week 16 of 2018. The channel scored 717.079 million weekly impressions in week 16 of 2018 as compared to 678.472 million weekly impressions in week 15. The channel also topped BARC’s weekly list of top 10 Hindi GEC channels in both urban and rural Hindi speaking markets combined (HSM-U+R) as well as HSM (R) and was ranked ninth in HSM (U). The Balaji Telefilms produced Hindi soap Kumkum Bhagya that was aired on Zee Anmol and was the most watched Hindi GEC programme during primetime in HSM (U+R) and HSM (U). Another Hindi soap Ganga that was aired on Zeel was the second most watched programme during primetime in HSM (R).
Also retaining its week 15 rank of fourth rank in week 16 of 2018 was Star India’s FTA Hindi GEC Star Bharat. However, the channel saw a 5.8 per cent decline in ratings to 637.080 million weekly impressions during the week under review as compared to 675.961 million weekly impressions in week 15 of 2018. Star Bharat was ranked second in BARC’s list of top 10 Hindi GECs in HSM (U+R), third in HSM (U) and fifth in HSM (R).
Re-entering BARC’s weekly list of top 10 channels across genres at rank five in week 16 of 2018 was Rishtey with 631.658 million weekly impressions. Rishtey was ranked third in BARC’s list of top 10 Hindi GECs in HSM (U+R); second in HSM (R) and eighth in HSM (U).
Dropping down a rank was SPN’s women focused Hindi GEC Sony Pal at sixth rank in week 16 of 2018. The channel saw a 7.5 per cent decline in ratings in week 16 of 2018 to 606.067 million weekly impressions as compared to 655.047 million weekly impressions in the previous week. Sony Pal was ranked fourth in BARC’s weekly list of top 10 Hindi GECs in HSM (U+R), third in HSM (R) and seventh in HSM (U) in week 16 of 2018. Three programmes on Sony Pal – Taarak Mehta Ka Ooltah Chashmah, CID and Balveer were ranked third, fourth and fifth respectively in BARC’s weekly list of top 5 Hindi GEC programmes in HSM (R).
Holding on to its seventh rank of week 15 in week 16 was Zeel’s flagship Hindi GEC Zee TV. The channel recorded a 1.8 per cent decline in ratings in week 16 of 2018 at 533.901 weekly impressions as compared to 543.830 million weekly impressions in week 15. Zee TV was ranked sixth in BARC’s list of top 10 Hindi GECs in HSM (U+R) and HSM (R) and fourth in HSM (U). Three programmes that were aired on the channel – Kundali Bhagya (a spinoff of Kumkum Bhagya); Kumkum Bhagya; and Ishq Subhan Allah were the second, third and fourth most watched Hindi GEC programmes during primetime in week 16 of 2018 in HSM (U+R). These three programmes on the channel were also among the five most Hindi GEC programmes in HSM (U).
Dropping down two ranks to eighth place in week 16 of 2018 with a 7.9 per cent decline in ratings was another Star India FTA Hindi GEC Star Utsav. The channel garnered 532.947 million weekly impressions in week 16 as compared to 578.783 million weekly impressions in week 15 of 2018. Star Utsav was ranked fifth in BARC’s weekly list of top 10 Hindi GECs in HSM (U+R), fourth in HSM (R) and was ranked tenth in HSM (U).
Also re-entering the across genres list in week 16 of 2018 was Colors at ninth rank. The channel was ranked seventh in HSM (U+R); first in HSM(U); and fourth in HSM in BARC’s weekly list of top five Hindi programmes during primetime. Reality show Rising Star that aired on Colors was among BARC’s list of top 10 Hindi programmes during primetime in HSM (U).
Star India’s flagship Telugu GEC dropped two ranks in week 16 and its ratings declined 0.7 per cent to 511.650 million weekly impressions from week 515.466 million weekly impressions in week 15. Star Maa topped the list of top five Telugu channels in the Andhra Pradesh and Telangana markets. The first three shows in BARC’s list of top five Telugu programmes during primetime featured in Star Maa.
Also Read :
