MUMBAI: Insure-tech platform, Coverfox.com, has launched its new TVC ‘Cover Karo, Kaam Aayega’, featuring Taapsee Pannu as the brand ambassador.
The 30-second creative uses drama, wit and clear messaging, drawing inspiration from day-to-day real life situation, to connect with today’s youth. Executed by Suresh Triveni under the RPF banner, the intent of the campaign is to establish the need for insurance in everyday life and showcase the insurance portfolio available on coverfox.com
With this campaign, Coverfox aims to introduce consumers to a smarter way of buying insurance. With its algorithm-based recommendation and a world-class product, the company wants to change the way insurance is sold in India. The new India emerging today is digital savvy and values independent thinking. Millennials want to make their own decisions and not be told what to buy. Having technology and product as its strength, Coverfox is poised to encourage the youth and emerge as a platform of choice when it comes to insurance.
The campaign touches upon all the three verticals of insurance i.e. motor, health and life. The creative subtly indicates the promise of Coverfox, of making insurance simple and fast. It also leaves you with a thought provoking messaging ‘Cover Karo, Kaam Aayega’, which reminds you that insurance is a necessity and not a luxury.
Coverfox CEO Premanshu Singh says, “Today, there is an increasing number of men raising their voice on issues like financial independence of women, their safety and equality. Hence, it is imperative to present a message that addresses these concerns in unison. And the fact that the creative addresses the serious issue of eve-teasing, which needs to be nipped in the bud, is a great feat achieved by the creative team.”
Actor and brand ambassador Taapsee Pannu adds, “I loved the fact that the company is encouraging women of today to take matters in their own hands, even the financial ones. Coverfox has been able to make a mark in the online industry and is today seen as a trusted online insurance platform. I was surprised to meet such a young team who are working to make insurance easy.”
