MUMBAI: No One Cares, a social media page with more than 27 million followers, has launched a digital campaign, #NoOneCaresButWeDo, aiming to create awareness about depression. The campaign wants to promote that it is normal to speak about depression. The campaign has been designed by Psifiako media.

Speaking about the campaign, No One Cares co-founder Satyam Shastri said, “We at ‘No One Cares’ are harnessing the power of social media by creating a family of 27 million people and motivating people to come out of depression through our content. ‘No One Cares, But We Do’ is our tagline and we are working towards it very well. Together we have initiated a fight against depression, restlessness, anxiety, suicidal thoughts amongst the youth of the country and across the world. Through this campaign, we are celebrating the young people and their spirit to fight against depression and create a sense of awareness.”

Psifiako media founder Nikhil Kale said, “Through this campaign, we are willing to target the youngsters across the country and globe. Mostly millennials across the globe as they are the future generation and no one cares is a brand which shares motivational videos and positive content for the young people across the globe.”