MUMBAI: Reinforcing its commitment to provide unrivalled lifestyle solutions for its customers, Panasonic India, a leader in innovation and technology, launched an all new digital campaign ‘Jab chahe hot, Jab chahe cold’, for its new range of premium washing machines. The campaign features real life couple, Neha Dhupia and Angad Bedi, in a playful banter while highlighting the flexible 2 way Washing Technology of the new range that comes with a built-in water heater for an effortless washing in the modern day lifestyle.

The four-part series, the first of which was launched by Neha Dhupia through her social media handles today, showcases a light-hearted take on the constant struggle of making the right choice, especially when it comes to household needs. The film features the couple engage in a constant ‘hot and cold’ argument for simple life decisions which are tough to settle apart from one, which is the flexible 2 way washing technology in Panasonic’s washing machines which goes ‘Jab chahe hot, Jab chahe cold’. The film highlights the struggles of parleying between hot and cold water when it comes to washing clothes, and highlights how this consumer-friendly feature of 2 way washing technology of Panasonic washing machines fit perfectly in a contemporary household.

With its 2 way hot and cold feature coupled with Water Re-use and White course, Panasonic’s brand new top load washing machine range ensures convenient washing with minimal water consumption. 

Commenting on the digital ad film, Panasonic India head – brand & marketing communications Shirish Agarwal said, “Panasonic as a brand, is committed towards making the lives of its consumers more aspirational, convenient and comfortable by aiding them in making the right choice when it comes to their lifestyle needs. Our products are simply an extension of this thought process and our ‘Jab chahe hot, jab chahe cold’ digital film is a reflection of the same. Through this campaign, we aim to encourage our consumers to aspire for more and desire for the best when it comes to their lifestyle and household needs.”

The digital films will be available across digital platforms on YouTube, Facebook and Instagram.