MUMBAI: Zee Telugu through the years has excelled in bringing forth diverse content to its beloved audience. Content that is made up of stories ranging from themes pertinent to the social and cultural context of the people of Telangana and Andhra Pradesh inspires them to take the first step towards change. And now, with the launch of three new shows - Prema Entha Madhuram starring Venkat Sriram and Varsha HK as the leads, Trinayani starring Aashika Gopal Padukone and Thoorpu Padamara with Yamini and Jaya Kavi alongside Pranay and Vinay in the lead roles, Zee Telugu will further strengthen its offerings.

The new shows are the channel’s latest addition to its fiction genre and for the first time, superstar Mahesh Babu has joined hands with Zee Telugu to be featured in a unique concept video. The charming star shot with the cast of the new shows today at a plush hotel in Hyderabad alongside the famed Anchor Pradeep Machiraju. Zee Telugu is all set to air the video for its ardent viewers during Sankranti. Audiences can also view this video across various theaters in Andhra Pradesh and Telangana.

The video starring Mahesh Babu and the launch of fiction shows will be coming soon on Zee Telugu and Zee Telugu HD.

Viewers can subscribe to Zee Telugu, available in the Zee Prime Pack at Rs. 20 per month.

To ensure to not miss out on the favorite Zee Telugu shows, viewers can choose the Zee Prime Pack that includes Zee Telugu, and Zee Cinemalu alongside seven other top channels of the Zee Network that cater to the daily entertainment needs at Rs. 20 per month only. More information is available with the DTH or the Cable operator.